Team Flower Workshop

AT HOME Edition

 

The ability to operate a business from home will be paramount in the days ahead.

At the end of this online workshop, you will be equipped with the foundational business and design skills you need to start or streamline a floral design business that can be run from home (or homes if you have a team). You’ll also have fresh inspiration, business clarity, and a new crew of flower friends who are doing it too.

Date: July 10-12, 2020

Fee: $1,800 | $2,200

*All Supplies Included

Heather Payne Photography
 

Overview

Pre Workshop:

  • A special box of hard-goods will arrive in the mail from Team Flower HQ, along with all the fresh products you will need to practice and create a stunning portfolio.

  • Introductory video lessons to give you a head-start if you’d like one. This workshop is 100% beginner friendly.

Live Workshop:

  • We’ll run live through an online platform from roughly 10 a.m. EST - 5 p.m. EST with breaks as needed.

  • You can access the lessons for an entire year after the course if you need them.

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DAY 1: BUSINESS

  • Business Clarity

  • Need-driven Marketing

  • Product Development

  • Pricing

  • Online Retail Offerings

  • Interactive Online Proposals for Custom Projects

  • Asking for the Sale

  • Customer Relationship Management Systems

  • Supplementary Revenue Streams for Year-Round Income

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DAY 2: Business & Design

  • Scaling Your Business

  • Construction Techniques with Interactive Demonstrations

    • Mechanics for Magical Boutonnieres, Corsages, Crowns & Wearables

    • Stunning Sculptural, Cascading and Tailored Bouquet Techniques

    • Centerpieces that sing

  • Installation Mechanics Presentation

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DAY 3: DESIGN

  • Foundations of European, Oriental & Modern American Design

  • Elements and Principles of Design

  • One-on-One Portfolio Planning

  • Personalized Technique Recommendations based on your Individualized Needs

  • Personal Portfolio Building with One-on-One Coaching

BONUS

Group meetups will take place the three days following the workshop if you would like to join. This is an opportunity to connect, ask questions and debrief with your new floral community after you’ve had some time to reflect and practice individually.