All the resources you need to flourish this mother’s day are right here.
Mother’s Day Flowers
until every mother receives a flower, we have work to do.
A busy holiday is projected.
We need all willing hands on deck.
In this free 8-part video-based series, there’s something for everyone!
Sourcing the flowers and supplies shown in this series
Inspiration for product line development
The four boxes to check for flower selection
Simple instructions for lightning-speed production techniques
Marketing—from naming and describing your offerings to sales and promotion ideas
Serving your clients through connecting flowers with meaningful words
About Your Instructor
Kelly’s love for teaching and floral design shines through in developing the content, classes, and workshops for Team Flower, which she cofounded with husband Jesse Perry in 2014. Kelly has taught hundreds of people in floral design workshops, her work has been featured in over 55 publications, and she’s held speaking engagements across the country.
Marketing Tips
How to Find Free Promotion for Your Business: Flowers in the Public Eye
Local media sources are hungry for visually engaging content with a heart, and floral professionals have it.
Check out this article for an example, and reach out to your local media.
It’s an easy way to give flowers a spotlight in the community.
Call or send an email to your local paper. Volunteer to write an article or agree to be interviewed about the hope that flower deliveries can provide during this time we're apart.
Be brave: Ask for the front page. A newspaper with joyful news and flowers to share really sets the paper apart during this time!
We would love to see our local newspapers celebrate flowers as Mother's Day approaches!