Growing and Selling for Market
Ready to sell your homegrown flowers at market? In just two weeks, you could start your flower market business.
Whether you’ve been growing for years and are ready to increase your offerings or you’re just getting started in your flower farming journey, this class will prepare you to sell your flowers at market. You don’t have to wing it when you start selling your flowers to the public. Discover how to find your market niche, where to sell, how to price your products, plan for your crops, and more.
With this flower growing class, you’ll get:
Organized, thoughtful video instruction (and the ability to go back and view the course content over and over again—forever!)
Digital class materials, including helpful worksheets, notes, and lists
Quality online education you could complete in an afternoon (if you like!)
Access to the class on all your devices (computer, tablet, and phone)
Opportunities to contact the instructors via the Team Flower Community so you can ask questions
Easy-to-implement teaching that will walk help you see results immediately
Lifetime membership with the Team Flower Community, an exciting place to learn, grow, and get feedback from other flower pros
In This Online Flower Growing Class, You’ll Learn:
Part 1: Business Basics
Business Basics Introduction: Learn to look for ways to meet customer needs in your area and the importance of building a business that supports a balanced life.
Assess Your Market and Find Your Niche: Dig into the business of selling your flowers, different market types, and developing a client base.
Products and Pricing: Discover how to base your pricing on who your customer is and what they value. We’ll share two pricing models, one for market and one for wedding clients.
How and Where to Sell: We’ll cover different ways to sell your flowers as well as how to build loyal customers through your online presence (your website, social media, and email list).
Part 2: Growing Flowers for Market
Crop Planning: Learn how to make wise, informed choices on what to plant and when, including the pros and cons of growing annuals.
Variety Selection and Harvest Tips: Dive into favorite flower varieties, flower growing tips, and harvesting advice for keeping your floral product quality high.
Does This Class Apply to My Growing Zone or Region?
This class was created with our worldwide members in mind, and the content is applicable in any zone. It’s filled with foundational principles for planting that will apply throughout the world whether you are growing a small garden or starting a cut flower farm for production.
If you have a specific zone-related question, ask while watching the class! Foxie is very knowledgeable, and we’ll help you find the answer and resources to satisfy your question.
Who Is This Class For?
Picture This:
There are farmers’ markets in your community and pop-up opportunities in your area, but you’re not quite sure where to start or what will work for your business. You enroll in the Growing and Selling for Market class, and within the month, you have everything you need to know to feel confident about taking this next step. You now have your individualized plan in place, and you’re on track to expand your revenue!
Just Imagine:
You’re interested in turning your yard into a microfarm and selling your homegrown bouquets directly to the public, but you’re unsure about how to harvest for high-quality cut flowers or how to price this sort of design work. After you worked through the Growing and Selling for Market class, you stepped fearlessly into this new business venture and began selling your bouquets successfully at several pop-up locations in your community!
This online class is for you if:
You’ve been growing for your own floral design work or private clients, but you’re ready to market and sell to the general public
You’re a designer who enjoys growing flowers and wants to offer homegrown bouquets at local markets and popups
You’re a flower fan who has gardened for some time—and you’re now ready to earn income from your joy of growing flowers
You’re an experienced florist, but you’d like to grow your own product for your wedding designs and add to existing revenue streams
You want comprehensive floral design education you can access again and again and again—all for less than the price of a one-time weekend workshop!
Sounds good, but…
How much does it cost?
OUR MONEY-BACK GUARANTEE
At Team Flower, we believe in producing the highest quality educational content for floral professionals, and we’re proud to offer in-person workshops and events in addition to our online professional training classes. Flower pros across the world have joined our membership community, and our members have joined our online classes over thousands of times worldwide! We believe in the quality of our floral design education so much that if you’re disappointed in your online class in any way, no hard feelings! Reach out within 14 days of purchase and we'll refund your money, no questions asked.
Plus, There’s More!
Signing up for an online class with Team Flower doesn’t mean you’ll be left learning on your own. One of the most magical things about taking floral business classes with Team Flower is the friendship you’ll find with other flower professionals. In fact, by joining a class, you become an official Team Flower Member and receive lifetime access to the Team Flower Community!
As a member, you’ll get:
Access to floral professionals from all over the world (over 30 countries and all 50 U.S. states represented!) for feedback, advice, and encouragement
Exclusive floral industry discounts just for being a Team Flower Member as well as support from the Team Flower Staff (including Kelly and Jesse Perry!)
Listing in the Team Flower Members Directory, where prospective clients and industry professionals can find your business and work with you
Official Team Flower handwritten postcard via snail mail welcoming you personally to the community!
Access to our existing database of conversation topics (1,800+ and growing!) to find solid advice to help you grow on your flower journey
Instructor: Pressly Williams
Pressly Williams joins us from Renfrow Farms in Matthews, North Carolina, to provide growing data, instructions, and tips. Pressly is a flower grower who has years of business experience in growing and selling her flowers at market. She is a member of the Association of American Specialty Cut Flowers Growers and the Slow Flowers movement.
Pressly will help to answer your class questions! If you have a clarifying question, comment while you’re going through the class and she will be in touch.
Host: Kelly Perry
As co-founder of Team Flower, Kelly’s love for teaching and floral design shines through in developing instructional content for flower pros worldwide. She was named one of Florists’ Review’s 35 under 35 and has been selected as a designer for the American Grown Field to Vase Dinner. Her design work has been featured in over 55 publications, and she’s spoken at the Association of Specialty Cut Flower Growers conference and the Alaska Peony Conference.