FLORAL WORK IS IMPORTANT WORK

You already know floral work is about more than pretty—it's about celebrating people and the magic moments we help create in their lives.

Each year, we gather together to learn, grow, and build bridges between sectors of the industry and our communities. (This year, we'll be meeting digitally.)

We believe the floral industry will be known across the earth for a culture of kindness. Join in!

Who Attends

• Florists | Shop, Studio, Home-Based, Everyday and Wedding Floral Specialists

• Farmer-Florists | From Backyard Microfarmers to Full-Service Farms that Grow and Design

• Industry Suppliers | Growers, Distributors, Hard Goods Suppliers

• Industry Support Organizations | Floral Associations and Societies, Media, Authors

• Floral-Related Art and Design Businesses | Visual Artists + Makers, Event Planners, Interiors, etc.

What You Can Expect

• An open-hearted environment where everyone is welcome and important

• An outstanding variety in programming and perspectives

• A value-packed experience that’s practical and fun

You will not regret [this conference]! Sometimes it’s difficult to justify the expense, but I promise it will be worth every penny. The things you learn and the connections you make are more than worth the investment. Your business will change for the better, which means more money, and the expense will be justified. — Kristin Woltercanfield